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Derek O'Brien & Associates is a 20-year-old company with an impeccable track record of making knowledge interesting for schools across India. The company was started in 1991, as Big Ideas, by Derek O'Brien. Today, with a team of around 60 associates, Derek O'Brien & Associates - the premier knowledge and quizzing company in India, conducts quizzes and knowledge game shows across the country and the Gulf. Through its various programmes involving over 4,000 schools across India, the company reaches out to over 12 lakh students every year. The company also publishes books in the areas of recreational knowledge (quiz and reference books) and purposive knowledge (prescribed GK text books), and conducts regular Soft Skills and Personality Development programmes for school children. With a mission of 'making knowledge interesting to help people and brands grow' Derek O'Brien & Associates' clients include such premier names as Cadbury India, Coca-Cola India, The Economic Times, The Times of India, Idea Cellular, Larsen & Toubro, Vodafone, Max New York Life, NTPC, Pearson Longman and Penguin Books India.

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